e-Business with Digital Marketing

Course Content

This course offers a wide range of subjects with a particular emphasis on e-business and digital marketing. The course provides students with the opportunity to gain practical and theoretical appreciation of the role played by technology in business today. It provides students with the chance to appreciate the opportunities presented by the web and e-Business, to successfully market products and services.

Minimum Entry Requirements

Leaving Certificate or equivalent standard of education or relevant life experience
Successful completion of interview and online assessment
Basic computer skills

Modules

Areas of study*:

e-Business
The Internet
Digital Marketing
Web Authoring
Word Processing
Database Methods
Communications
Work Experience
Statistics
Bookkeeping – Manual and Computerised

*subject to change

Course subject to approval

Opportunities/Progression

Students who successfully complete this Level 5 course may have the option to continue their studies at the Centre, progressing to our QQI Level 6 Advanced Certificate in Business. Successful completion of this QQI Level 6 Advanced Certificate in Business, allows students to apply directly for advanced entry to 2nd year of a Business Course leading to an honours degree at Carlow IT.
Students who have satisfied the criteria set by the CAO process for progression to third level education, may secure a place into the National Universities of Ireland and many of the Institutes of Technology.

Costs

€100 for course materials.

Success Stories

“I completed the e-business award at Abbeyleix FETC and then progressed to the Advanced Certificate in Business, QQI Level 6 in the Centre. After doing well on both courses, I obtained advanced entry to Year 2 of the Bachelor of Business (Honours) Degree in Supply Chain Management in IT Carlow.

I cannot overstate the value of the knowledge and skills I received from both courses, for my current and future studies. This knowledge has set the basis for my progression in education. I found the subject of e-business fascinating and it was my interest in globalisation and efficiency in business processes using ERP systems, that steered me towards Supply Chain Management (SCM).

The Level 5 e-business course has subjects such as web authoring, digital marketing and database methods which have been invaluable to me now whilst undertaking my degree. I am very hopeful for the future now, as there are many job opportunities in the area of Supply Chain Management”.